in a Time magazine article entitled
“Edison of the Internet”, the SUN Microsystems programming guru Bill
Joy stated his oft quoted maxim that “innovation occurs elsewhere” - in
a climate where businesses are increasingly run for the benefit of
short-term stock market results this has never been more true.
It seems that we are facing an increasing and more pervasive
emphasis on short-term results than ever before. There is a form of
management, American Capitalism, which places an overwhelming emphasis
on returns to shareholders at the expense of other stakeholders. Staff
and customers are sacrificed in order to drive down costs, with the
goal of increasing the EBIT.
Witness the products recalls for children’s toys painted in cheap
Chinese factories with toxic chemicals. Or the ongoing safety issues
with Australia’s national carrier QANTAS since they outsourced
maintenance to a third world country. It seems impossible these days to
buy quality goods in a supermarket where generic brands, produced to a
price not a standard dominate.
And why? …. because generics offer the supermarket chain margins
which are more than twice those of named products. This “retailing
revolution” has little to do with meeting customers expectations, it is
about improving the bottom line to raise the share-price. So lets give
customers an inferior product …. they won’t notice! So with businesses
being driven by the mantra of cost reduction, and with manufacturing
and servicing being outsourced to the lowest cost location possible,
and with the end (increasing the share price) justifying the means
(indiscriminate outsourcing) where does innovation occur ?
who is coming up with new product and service ideas ?
who is investing in the future ?
Well ….. it is not the big companies. To a staggering extent they
are driven by the twin goals of cost reduction and risk avoidance. Cost
reduction and risk avoidance are anathema to innovation.
So ….. where does innovation occur ?
Who is taking on the risk of creation ?
Where is the driving force of entrepreneurship, the very essence of our future ?
By and large it is in very small companies …. the big companies no
longer have R&D facilities (they weren’t cost effective) .. the big
companies no longer take on risky projects, and the big service
providers know that the message that will get them the new business is
not innovation it is risk and cost reduction.
So big companies hire big service providers to both reduce risk and
to shift accountability in case of catastrophic failure. Neither of
which engenders innovation and risk taking. Small companies are doing
the new and innovative stuff, and the big companies are constantly
trying to reduce the costs of delivering yesterday’s technology. But
the cost of doing new innovative projects is becoming so prohibitive it
is becoming out of the reach of those small firms upon whom we depend
for our future.
The solution to this is for the big firms to be more focussed on
long-term viability rather than short term profits. Instead of trying
to impress the stock market, they should be trying to impress their
customers.
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